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Three world-class universities.
Three continents.
Three degrees.
One unparalleled experience.

Passport to Success

The World Bachelor in Business (WBB) partnership is a bold new direction in higher education. A cohort of 45 students from across the globe study at three highly regarded business schools, each in a major economic and cultural zone. At the end of four years, students have completed the required coursework for all three universities, earning a bachelor’s degree from each institution.

The WBB is the only undergraduate program of its kind, designed to engage intellectually curious and entrepreneurial students in a business curriculum that connects leading-edge teaching methods with cultural immersion and real-world experiences. English is the common language of the WBB as students become versed in the fundamentals of business in Asia, Europe and North America. With access to the resources of not one, but three research universities, students can expect rewarding opportunities for learning with internationally renowned teacher-scholars, as well as through research, extracurricular activities and internships that give them access to companies and business leaders making a global impact.

This is an approach to education that global executives want, an approach that will prepare a new generation of leaders for the opportunities of an interconnected world. At the end of this journey, students are global citizens fluent in the language of international business and join alumni networks with nearly endless reach and influence.

Global Itinerary

World Bachelor in Business students can delve into the heart of Los Angeles to explore the emerging relationships between technology and entertainment during their first year at USC. They can meet with financial leaders in the high rises of Hong Kong to discuss the global banking industry while at HKUST. In Milan, they can consolidate their economic and management knowledge as they study the complexities of integrating the many countries of the European Union at Bocconi. After a fourth year at the partner school of their choice, WBB graduates will possess analytical, social and language skills that will uniquely qualify them for careers in a rapidly changing business arena.

Multiply Your Assets

Faculty thought leaders, experiential learning, exposure to international markets, access to business leaders and membership in influential alumni networks — multiply these assets by three top universities and opportunities increase exponentially. Students with a World Bachelor in Business build a global network with unprecedented potential.